The logo of your business is also the face of your business. It's one of the first things your customers will see and it could potentially be enough to get their attention. Your logo is what draws attention, is the focal point of your brand and identifies you in a saturated market. It's your unique identity, and if it doesn't say 'I'm professional', your customers are likely to look elsewhere.
It's easy in today's market to take the cost of something without analysing the benefits or indeed the lack of benefits. It's this reason that there are many quickly-made, low quality and cheap logos in hospitality and retail which don't evoke the right feeling, the right message and above all else the professional image every brand strives to create.
By sourcing a reputable, high quality and professional logo designer, you can be sure that your logo isn't simply a visual identity, but represents your brand as a whole- incorporating your business ethos, working across platforms and becomes the staple for everything you.
Logo design is particularly important for retail, whether it's online or brick and mortar. You're looking to stand out from your competition and your logo helps you do this. If your logo was designed in an hour with little thought for the bigger picture- it will show.
Invest in a professional logo and you'll see the benefits across your business. You'll become recognisable, your logo will become a visual cue for your customers and you'll end up building trust in what you do.